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For ecommerce founders burnt by an agency

Finally understand what's happening behind your ads. Then run them yourself.

One fixed price. A plan built from what your own customers say. You keep everything. See the work first in a free teardown.

Get a free teardown See what you get

Free. From public information only. Back within 2 working days.

The cover of a RetainerFree launch plan, prepared for Fernlow Coffee Co., an example brand we made up The contents of a RetainerFree playbook: your customers, your website and offer, your ads, your weekly 30 minutes, your 90 days, and how-to chapters The cover of a RetainerFree growth playbook, prepared for Fernlow Coffee Co., an example brand we made up

Sound familiar?

You paid a lot. You still can't say what it bought.

If any of these ring true, you're in the right place.

  1. The fee went out every month

    And you couldn't see what came back for it.

  2. The ads could have been for any brand

    Nothing in them sounded like your customers.

  3. The reports showed nothing you could use

    Lots of charts. No clear next step.

  4. You still came up with the ideas

    So what were you paying for?

  5. Ads Manager and Shopify never agreed

    And nobody told you which number to believe.

Why it went wrong

It wasn't you. It was two missing things.

You're not bad at this, and Meta isn't dead. The work just wasn't built on your customers, and nobody gave you rules you could follow.

01

Your customers' words

We read what your customers actually say, then build your ads, your fixes and your plan from it. Every idea traces back to something a real customer said, and we show you where.

02

Rules you can follow

Which number to trust. When to switch an ad off. When to spend more. Written down, in plain English, for someone who has never run an ad account.

The Monday Check

Know what to do with your ads every Monday.

One page, filled in with your own numbers. The one number to trust, and a plain rule for each ad: switch it off, leave it, or spend more. With the reason for each.

It comes with both packages. It's the opposite of a report on a shelf: you use it every week.

The playbook's contents, including chapter 06, Your weekly 30 minutes A playbook cover for Fernlow Coffee Co., an example brand we made up
Our playbook template, shown for an example brand we made up.

What you get

A plan you keep and run yourself.

Not advice for the shelf. Ranked fixes, plain rules and a plan for each week, all made for your brand.

Know what your customers say

Who buys from you, what worries them and the words they use.

Fix what's leaking first

Your shop and offer, with fixes ranked by how much they matter.

Know what to run

Ad briefs, opening lines, and a content plan you can shoot on a phone.

Know what to do each week

Setup, testing and budget rules, a tracking checklist and the Monday Check.

Know where you're heading

A 30, 60 and 90 day plan.

Read it without a dictionary

Plain English, for someone who has never run an ad account. Every term explained.

See everything you get

How it works

See the work before you pay a penny.

  1. Get a free teardown

    Send your shop's web address. You get a short look at your shop, your offer and what your customers already say.

  2. Pick a package and pay once

    Playbook, or Playbook + Launch. One fixed price.

  3. Tell us about your brand

    A questionnaire about your customers, your numbers and what's happened before.

  4. Get your playbook, then run it

    Your playbook arrives within 7 working days of your completed questionnaire, or 10 with Launch. Often sooner. From then on, it's yours.

How it works, step by step

Prices

Pay once. Keep everything.

No retainer, no contract, nothing renews. Your ad account, pixel and files stay in your name.

Playbook

The plan you keep and run yourself.

£1,000 paid once

  • Research on your customers and your market, with personas
  • A teardown of your shop and offer, with fixes ranked by how much they matter
  • Angles and opening lines for your ads, each traced to a real customer
  • Ad briefs, and a content plan you can shoot on a phone
  • Meta setup, testing and budget rules in plain English: when to switch an ad off and when to spend more
  • A tracking checklist, with the one number to trust
  • The Monday Check: your weekly rules on one page
  • A 30, 60 and 90 day plan
  • Agency red flags: what to check before you hire anyone
See Playbook

Our recommendation

Playbook + Launch

We start it with you.

£2,000 paid once

Everything in Playbook, plus:

  • 6 ad designs, as Canva templates you can edit
  • 2 video ad scripts with shot lists for a phone
  • Your launch plan as an interactive page, with the Monday Check on it
  • A call at day 30 to look at what your numbers said
See Playbook + Launch

Prices in pounds, paid in full up front. No contract, nothing renews. The price you see is the price you pay. Made for you, or your money back: if your playbook could have been written for any brand, tell us within 14 days of the day we deliver it and we'll refund the £1,000 Playbook price. On Playbook + Launch, that's the £1,000 Playbook part, not the full £2,000.

Who it isn't for, yet

We'll tell you if it's not right for you.

  • No one has bought from your shop yet.
  • You've no money set aside to test ads each month.
  • You want someone else to run it all for you.

If that's you, a playbook would be money you don't need to spend yet. Your free teardown will say so plainly, and still give you the first fix to make.

Free, before you buy anything

See the work before you pay.

Send us your shop's web address. You get a short teardown of your shop, your offer and what your customers already say. It's useful whether or not you ever buy.

Get a free teardownSee the prices