Research on your customers comes first, and everything else is built on it
How your playbook comes together, and how the work carries on after we hand it over.
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01
Research, the foundation
Market research, voice of customer research, your reviews and your competitors' reviews, and buyer personas. Nothing after this is built on guesswork.
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02
Your landing page, checked
We go through your landing page and suggest fixes, ranked by how much they should lift your conversion rate, from what your customers say stops them.
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03
Static ads in their words
Ad briefs that call out your customers' pain points and desires in the words they use. Six of them come as Canva ad designs you can edit.
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04
Video scripts that tell a story
Built the same way: a moment your customers will recognise, their doubt answered, one clear action. You get two scripts with shot lists, and our script template for more.
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05
Into your own ad account
Your ads run in your own Meta ad account, in your name, by the written rules in your playbook. Every Monday you decide: spend more, leave it or switch it off.
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06
AI keeps it going
Your AI kit makes new statics, scripts and Monday reviews from the same research, so the work carries on after we hand it over.
Built by two agency founders
Between us, 20 years in ecommerce and agencies, more than 100 brands and over £10m in ad spend managed.
Your playbook is built from what we learned running those agencies: from the media buyers, graphic designers and video editors we worked with, the research methods behind our best work, and what the numbers showed across all those brands. So it carries the thinking of a creative strategist, a direct response copywriter, a script writer, a graphic designer, a conversion rate specialist and a media buyer, in one plan made for your brand.
Our team writes your playbook from research on your customers. We use some AI tools to help gather and sort that research; our team reads it, decides what goes in, writes your playbook and checks everything before you get it.
Your side of it, in five steps
You see the work before you pay a penny. No contract, and nothing that renews.
You
Book a free call
Pick a time for a 25-minute video call. Before we speak, we look at your shop: your site, your reviews and the ads you're running now.
You get
A free teardown of your shop, made from public information only. We go through it on the call and send it to you afterwards. It's useful even if you never buy.
- What a new visitor sees in the first five seconds, and where they get lost
- Your offer, as someone who's never heard of you sees it
- What your customers already say, from your public reviews
- Your ads right now: what's working and what isn't
- Three fixes you can make this week, with why and how
You
Pay once
One pack, one price, by card on a secure checkout page.
You get
A receipt and an invoice, then a link to your questionnaire by email within one working day.
You
Tell us about your brand
Your customers, your numbers, what you've tried and what happened.
Then
The research starts. Your delivery time counts from the day your questionnaire is complete.
We
Research your customers and write it
We read what your customers say about you and about the products you compete with, then write your playbook from it.
You get
We build everything over 5 to 7 working days from your completed questionnaire, in stages: your research first, then your playbook, ad designs, scripts and launch plan, with an update as each part is done, so you see it taking shape.
You
Run it yourself
Start with the top fix. Then use the Monday Check each week, and your AI kit to keep new ads and scripts coming.
And then
Your six ad designs and two video scripts are ready to make, and we have a call 7 days after delivery to see how you're getting on. Then it's yours to run.
Saying no is part of the job
A playbook only helps if you can act on it.
- No one has bought from your shop yet. Fix the shop first.
- You've no money set aside to test ads each month.
- You want someone else to run it all for you.
If that's you, we'll say so on the call, and your teardown still gives you the first fixes to make. No pitch.
The first step is a free call
Pick a time that suits you. We look at your shop before we speak, and the teardown is yours to keep, whether or not you buy.